Borrowed Remedies: Generative AI, News Content and the Limits of Regulatory Diffusion Beyond the Enforcement Centres
Between December 2025 and July 2026, competition authorities in the EU, Brazil, the UK and Nigeria all moved against AI tools that summarise news without permission or payment. The theory of harm spread fast; the power to enforce a remedy did not. Most authorities lack the legal reach, the staff or the market size to make a global platform comply, so a publisher in Lagos is protected, if at all, by a rule made in London and by Google's own choice to roll it out worldwide. And what gets borrowed is a control to opt out, not a right to be paid.